Today the British Educational Travel Association (BETA) published the findings of their study into the volume and value of the inbound UK youth, student and educational travel market – showing it is worth a staggering worth £20 billion per annum to the UK economy. We think even the summary will make interesting reading for us and we will be interested in comparing their findings with our own.

In the press release Beta stated that:

“This study draws together the relevant material to better understand and present the travellers’ behaviour and attributes to a wider audience. “Investment in the international education of the young, whether for formal education or experiential travel, is felt over a lifetime – through inward investment, global trade, employment, tourism and in the overall competitiveness of Britain in the world.” said Chairman Dick Porter
Mr Porter went on to say “It’s time that we together identified the significance and characteristics of this dynamic market and planned accordingly”.
Youth travel is still the fastest growing and one of the most dynamic travel sectors. Youth travellers are knowledgeable, fun, eager, educated, focussed, ambitious and demanding. We must continue to engage these travellers, to encourage the growth of their knowledge of the world and Britain’s unique strengths.”